Profile Building of an International Law Firm

The Challenge

Clark Hill is a global law firm with more than 700 lawyers in 27 offices across the U.S., Mexico, and Ireland. As the European headquarters, the Irish office plays a key role in the firm's cross-border legal strategy and services, including commercial law, restructuring and insolvency, dispute resolution, and property law. Clark Hill engaged Harte Media to:

• Raise brand awareness of the law firm across Ireland.
• Position the firm as a go-to legal advisor for U.S.-Ireland cross-border business relations.
• Secure earned media coverage on key legal insights, initiatives, and leadership moves.
• Align Clark Hill's voice with relevant narratives such as offshore wind law, online abuse in sport, and U.S. political changes under the new Trump administration.

Clark Hill wanted to stand out in a highly competitive Irish legal market while building relevance and visibility with companies engaged, or seeking to engage, in business in the U.S.

Our Solution

We implemented a strategic communications programme grounded on three pillars: Purpose. Profile. Presence.

1. Purpose: Executive Visibility and Strategic Storytelling

Harte Media worked closely with Clark Hill Ireland's leadership team — including Kirby Tarrant, Jennifer Fay - and key U.S. partners, to craft compelling stories that demonstrated legal insight, sectoral relevance, and provide an international perspective. Narratives covered included:

• The Corporate Transparency Act and its implications for Irish firms operating in the U.S.
• A Clark Hill-led survey on offshore wind opportunities in Ireland and the EU's green energy agenda.
• Clark Hill's role in the United Against Online Abuse (UAOA) campaign, partnering with DCU and global sports federations.
• Commentary on Capitol Hill decision-making, with insights from former Trump White House advisor Anthony Campau.

2. Profile: National and International Media Coverage

Over 2024 and Q1 2025, Harte Media secured sustained national media coverage across outlets such as:

• The Irish Times, RTÉ News, Newstalk, Irish Independent, Irish Examiner
• Business Plus, Irish Legal News, The Currency, Law Society Gazette

International reach was further achieved through Clark Hill's inclusion in the AP-syndicated UAOA campaign, receiving global coverage across over 300 media outlets and sports platforms with an AVE in excess of €500,000.

3. Presence: Social Amplification and Market Positioning

We supported LinkedIn storytelling to elevate Clark Hill Ireland with new leadership announcements, policy insights, and event participation, including consistent audience engagement around high-impact moments such as U.S. trade developments, and legal innovation in cybersecurity and AI.