Ideas that move the conversation.
Perspectives on PR strategy, media relations, reputation management and the communications challenges facing Irish business.
From the Harte Media desk.
Thought LeadershipWhy AI Won't Replace the Journalist — But It Will Change Everything About PR
With AI flooding digital channels, verified human voices and authentic relationships become more valuable than ever. Here's what it means for PR strategy.
PR StrategyThe New Rules of Reputation: Why Playing Defence Is No Longer Enough
The fire-brigade model of reputation management is finished. In a 24-hour news cycle, the brands that weather storms best are the ones that build something worth protecting long before they need it.
Communications TrainingBroadcast Ready: What Every CEO Needs to Know Before Going on Air
A strong broadcast performance can shift the conversation around a company for months. A poor one can do the opposite. Preparation is everything — here's where to start.
Media RelationsThe Art of Not-for-Profit Storytelling: Moving People to Act
The most effective not-for-profit communications is a discipline of restraint — telling the right story, in the right medium, at the right moment. Not all the stories. The right one.
PR StrategyThe Anatomy of a Successful Product Launch in the Irish Market
Ireland's concentrated media landscape means one well-placed story can achieve national visibility in a single day. But launch before the story is ready, and you exhaust the moment.
Thought LeadershipFrom Founder to Thought Leader: Building Personal Brand in a Crowded Market
Thought leadership is not about promoting yourself. It's about sharing a point of view that other people find genuinely useful. The distinction determines everything about the approach.